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  • by Steve Mott

Marketsegmentation is a pillar of strategy, and must be updated to encompass the sea of changes confronting financial services--especially payments.  The premium is on figuring out how to deliver content, improve marketing reach, and provide effective and efficient venues for interacting with market participants, in ways that save time, increase relevance, and support business objectives in an industry where the pace of change is accelerating.  BBD has access to a large set of customer prospects from its FinTech clientele that are expected to provide important insights how to address this burgeoning--but recently more demanding--investment marketplace.

LATEST ENGAGEMENTS


BBD is a member of the Faster Payment Task Force and the Secure Payments Taskforce, where Steve Mott is a member of the Steering Committtee

Nov 24 2015


This research, survey and analysis assignment seeks to redefine legacy market segments and validate new segments of potential buyers for this client's products, including by the burgeoning FinTech investment community and its host of disruptive startups. 

Nov 24 2015


An innovative client company serves small community banks and credit unions, as well as their service providers, with a large array of transactional capabilities via a cost-saving and efficient SaaS platform.  Two rival companies that provided similar sets of service feature but with far less labor- and error-reducing functionality have been accused of misappropriating the client's trade secrets in order to take the client's customers.  

Nov 24 2015


Location

  • Address:

    HQ: 1214 Querida Dr. Colorado Springs, CO 80909

    Office: 1386 Long Ridge Road Stamford, CT 06903

  • Phone: 1.203.536.0588
  • Email:stevemottusa@gmail.com

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